Selling your home is a big move. You deserve the real version of how it works.
Every step from pricing to closing day — with the exact checklists I use with my sellers. No fluff, no pressure. Just how to launch your home the right way.
What's inside
- The 7-step seller's roadmap — from choosing your agent to closing day
- The exact listing-prep checklist: deep clean, declutter, curb appeal, repairs
- Strategic pricing — why homes priced right from day one sell for more
- The sale proceeds calculator — see what you'd actually walk away with
- Staged vs. vacant, showing best practices, and the full closing process
- The launch plan: how I market a listing like a brand launch, online and off
"Buyers fall in love with the home before they see the price." That's the whole idea behind the playbook — launch it right, and the rest follows.
Hi, I'm Maggie Accardo.
I came to real estate from years in brand and digital marketing, and I brought all of it with me. I market listings like a brand launch — story, visuals, a social-first rollout — and I tell you the truth about pricing even when it's uncomfortable.
I work Lafayette, Orinda, Walnut Creek, Concord, Clayton, San Ramon, Pleasanton & Dublin exclusively — this isn't a market I'm guessing about, it's the one I track every week.
Maggie Accardo · DRE# 02448352 · LPT Realty · hi@maggieaccardo.com · +19256848670